We are committed to protecting the data that we hold and use about you and to respecting your privacy. We are confident that you will find the information that you need set out in this policy, but if you need to know more about the data that we hold or the way that we use it, you can contact us.

  1. About this policy
  2. The way that we use your personal data
    1. What personal data do we collect?
    2. How do we collect personal data?
    3. How do we use personal data?
    4. How do we share your personal data?
  3. Security and retention of your personal data
  4. Your rights and how to contact us
  5. Changes to this privacy policy
  6. Cookie policy

1. About this policy

This policy describes the data that we collect from you or about you, and the way that we use it. Please read the policy carefully as it will help you to understand the way that we use your data and our reasons for doing so. The "data controller" of your personal data (in other words, the organisation that determines how your data is used) is Digital Content Analysis Technology Ltd.

2. The way that we use your personal data

2a. What personal data do we collect?

This policy gives you information about the way that we use your "personal data". Personal data is any information that could be used to identify you in some way. The personal data that we collect from or about you may include the following:

We do not intend for any of our sites or services to be used by children, and we do not intend to collect data from children. Similarly, we do not intend to collect (and we ask you not to disclose) any particularly sensitive data such as data relating to your health, religion or ethnic background.

2b. How do we collect personal data?

We (and other organisations that we work with, such as our suppliers and service providers) may collect personal data in a variety of ways including:

Directly from you

From other sources


Through your browser or device or through our servers

2c. How do we use personal data, and what is our justification for doing so?

We use your personal data for a variety of purposes related to the services that we provide. From a legal perspective, there are various reasons for doing so and we have set out an explanation of this below.

For purposes related to the provision of the services that we offer to you

We use your data in this way because it is in our legitimate interests to do so (for example, it is in our interests to measure user satisfaction and troubleshoot issues) but we will always ensure that your rights are protected.

We rely on your consent to contact you directly about the services on offer on our site.

For administrative and internal business purposes

It is in our legitimate interests to use your data in this way. For example, we have a clear interest in ensuring that our site works properly and that our services are high quality and efficient. We will always ensure that your rights are protected.

For security and legal and compliance purposes

In some cases, we will need to use your personal data to fulfil a legal obligation (for example, if we receive a legitimate request from law enforcement agencies), and in other cases (such as the detection of fraud or ensuring the security of the site) we will rely on our legitimate interests to use your data in this way.

International transfer of your data

Whenever we send (or permit a third party to send) your personal data outside of Europe, we will make sure that we take steps necessary to protect your data as required by applicable laws. For example, we may implement specific contract terms or we may rely on service providers who adhere to certain compliance programmes overseas, or we may select service providers based in countries with strong local laws to protect your personal data.

2d. How do we share your personal data?

We will never sell your personal data or give it to anyone else for them to use for their own purposes without making that clear to you. There are, however, various ways in which we will share your data, as set out below:

Sharing with organisations providing services to us

We engage various third parties to provide services to us for specific functions, and this will often mean that we need to share your personal data with them (it is in our legitimate interests to do so, since we may not have the capabilities to provide these services ourselves). In each case, we will ensure that these third parties are only allowed to use your personal data in order to provide the relevant services to us. We will always make sure that we use organisations that we trust to look after your personal data appropriately and as required by applicable laws.

Some examples of these third parties will include: website management, information technology and related infrastructure provision, auditing, and other similar services.

Sharing data with online service providers

We may share certain online identifiers with analytics and search engine providers that assist us in the improvement and optimisation of our site.

Sharing data to comply with laws

There may be scenarios where we are subject to a legal obligation to disclose or share your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime.

3. Security and retention of your personal data

Security of your personal data

We take the security of your data very seriously and have put physical, technical and administrative strategies, controls and measures in place to help protect your personal data from unauthorised access, use of disclosure as required by law and in accordance with accepted good industry practice. In order to secure your personal information, access to all data in this site is password-protected, and sensitive data is protected by SSL encryption when it is exchanged between your web browser and our web site. To protect any data you store on our servers we also regularly audit our system for possible vulnerabilities and attacks. All files stored on our servers are protected. If you are a registered user, to help us keep your data safe please choose a strong, secure password and keep your password confidential and avoid sharing it with anyone.

Retention of your personal data

In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this privacy policy.

However, you are in control of your information options at all times and can choose to

As a registered user, you can review, modify or delete your data from within the profile section of the site. If you need help to do this, please contact us. If you do choose to close your account, we will not store any information that could be used to personally identify you, and will immediately delete any content that was associated directly with your account. Please note that if your personal information was accessed by any authorised third party prior to you closing your account then we are unable to delete that information from their records.

4. Your rights and how to contact us

The law gives you a number of rights in relation to your personal data and our use of it. You have the right:

  1. to ask us not to use your personal data for direct marketing purposes;
  2. to ask to see what personal data we hold about you and to find out about the way that we process the data (and in some circumstances, you can ask us to provide a copy to a third party);
  3. to ask us to correct or update any personal data which is inaccurate;
  4. to ask for personal data to be deleted in some (but not all) circumstances where there is no good reason for us to continue to process it;
  5. to ask us to temporarily stop using your data if you don't believe that we have a right to use it, or to stop us from using your personal data where there is no good reason for us to continue to use it; and
  6. not to be subject to decisions made solely on the basis of 'automated processing' (i.e. the right not to be subject to decisions made solely by algorithms or computers without input from a human) in certain circumstances.

If you would like to exercise any of the rights listed above, or if you have any queries or concerns about the way that we use your personal data (or any questions about this privacy policy), you can contact us.

You also have the right to complain about our use of your personal data. You can contact the Information Commissioner's Office via their website or by calling 0303 123 1113.

5. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this site. We may also email you with any changes if we have your email address. Please check back frequently to see any updates or changes to our privacy policy.

6. Cookie policy

What are cookies?

In addition to personal information you provide, we may also collect information about you automatically when you visit the site or access content in our electronic communications with you.

The collection of information may involve the use of cookies and web beacons. A web beacon is a small graphic image placed on a web page that is designed to allow us to monitor traffic on the site or within electronic communications. A cookie is a small text file that is placed on your computer's hard drive by your browser. Cookies allow us to identify your computer and find out details about your visit and browsing habits so that we can offer you a more personalised experience and manage, monitor and improve services.

Most Internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, you may not be able to use some of the core features of the site.

The information collected by cookies and web beacons is not tied to your contact details (such as your name or email address), it only includes general information about your computer settings, your connection to the Internet e.g. operating system and platform, IP address, your browsing patterns and timings of browsing on the site and geographical location.

You can learn more about cookies and how to reject cookies using different types of browser here.

Separate tools are also available for managing local shared objects or 'Flash cookies' from the Adobe website. These cookies may be used to manage the effective delivery of services using video or other flash related content.

While you do not need to allow your browser to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to undertake certain services on our website or access any areas reserved for registered users.

How we use cookies

We use cookies for a number of purposes, for instance to enable us to simplify the signing in process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online services and to enable traffic monitoring. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.

One type of cookie, known as a "persistent" cookie, is set once you have logged in to your account. The next time you visit the site, the persistent cookie will allow us to recognise you as an existing user so you will not need to log in before using the service. If you log out of the site you will need to re-enter your password the next time you visit in order to log in to your account. The cookie will also expire after a period of time and, once expired, you will need to re-enter your password the next time you visit the site.

Another type of cookie, called a "session" cookie, is used to identify a particular visit to the site. Session cookies expire after a short time or when you close your web browser.

Due to the communications standards on the Internet, when you visit this site we automatically receive the Uniform Resource Identifier (URI) of the site from which you came and the site to which you are going when you leave this site. We also receive the Internet protocol (IP) address of your computer (or the proxy server you use to access the World Wide Web), your computer operating system and type of web browser you are using, as well as the name of your service provider. This information is used to analyse overall trends to help us improve our service. The linkage between your IP address and your personally identifiable information is never shared with third parties without your permission or except when required by law.

Overall, cookies help us provide you with a better website experience, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.